FarU Scientific Supervisors
Management and quality studies
GOlab-andrzejak edyta
Family name, First name: | GOLAB-ANDRZEJAK Edyta |
Discipline | management and quality studies |
Affiliation | Gdańsk University of Technology |
Research expertise (up to 100 words) | Dr. Gołąb-Andrzejak collaborates with fellow researchers, including those from the University of Castilla-La Mancha and the University of Murcia in Spain. Currently, she is actively involved in the IDUB Cuprum Supporting Research Team Building in Emerging Areas research grant, where she contributes her expertise to an international team alongside institutions such as RMIT University in Melbourne, Australia, The University of Queensland Business School in Australia, and Victoria University in Melbourne, Australia. |
Keywords (3 to 5) | Artificial Intelligencje in Marketing; Relationship Management; Customer Engagement |
Scientific achievements: | Dabrowski, D., Brzozowska-Woś, M., Gołąb-Andrzejak, E., & Firgolska, A. (2019). Market orientation and hotel performance: The mediating effect of creative marketing programs. Journal of Hospitality and Tourism Management, 41, 175-183. Gołąb-Andrzejak, E. (2023). The impact of generative ai and chatgpt on creating digital advertising campaigns. Cybernetics and Systems, 1-15. Gołąb-Andrzejak, E. (2023). AI-powered digital transformation: Tools, benefits and challenges for marketers |
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